Tripp Donnelly standing next to the IDEAS sculpture at the Aspen Ideas festival

ABOUT

Tripp has built a reputation for leveraging emerging technologies, scalable digital platforms, and advanced analytics to accelerate growth, modernize operations, and drive organizational change. He is the founder of the digital media and marketing services company REQ, carving a niche across myriad industry sectors with international acclaim. REQ evolved into one of the fastest growing companies in America, working with some of the most recognized brands and companies in the world.

Tripp founded REQ at his kitchen table in 2008 with a mission to define, connect, and protect brands. Under his leadership, REQ developed data-driven marketing and technology solutions for some of the world’s most recognized companies and brands, helping organizations harness integrated marketing technologies to strengthen brand engagement and business performance. The company grew year over year since its founding, successfully acquired and integrated four companies to scale services, talent, and capabilities for clients globally.

Acquired in 2023, REQ won hundreds of awards for corporate growth, culture and creativity, completed four acquisitions, and was named to the Inc. 500 (#195), Adweek 100, and Deloitte Technology Fast 500 as one of the fastest-growing companies in North America. In 2020, Tripp was named Entrepreneur of the Year by EY.

Committed to business and community, Tripp brings creativity and innovation to ensure ongoing business success while supporting numerous philanthropic organizations. Tripp leads with the idea that anyone can learn anything at any time. “Something you learn today can change the rest of your life,” he says. “I believe any corporate culture should be driven by boundless thinking and learning.”

Earlier in his career, Tripp served at the White House over four years as a presidential aide in the Offices of Media & Communications, Legislative Affairs, and Presidential Advance. He holds degrees from Georgetown University and the London School of Economics. He is a fellow of the Aspen Institute, member of The Economic Club of Washington DC, and member of the Young Presidents’ Organization (YPO).

Tripp has been covered by and contributed to numerous media outlets, including Forbes, New York Times, Bloomberg, Washington Post, Fox News, CNN, Washingtonian, and Inc. Magazine, where he provided insight on media and marketing trends.